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If I Grant You 3 Questions, What Would You Ask @Copyblogger ?
Copyblogger secrets revealed April 18! I had lunch today with the affable business whiz Sean Jackson, CFO of Copyblogger Media. We chatted quite a bit about content marketing and the challenges and...
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Scott Stratten, Author of “The Book of Business Awesome,” Returns to Social...
Scott Stratten DALLAS, September 25, 2012 – Social Media Club of Dallas, a premier networking and education organization dedicated to marketing and new media, is proud to announce Scott Stratten,...
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Stratten Presents Marketing, Wit and Stamina at Social Media Club of Dallas...
Scott Stratten (@unmarketing) showed impressive intestinal fortitude while battling an intestinal malady as he spoke to the Social Media Club of Dallas on “The Book of Business Awesome.” Despite...
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Rob Garner Led SMC Dallas January 2013 Meeting on Real-time Marketing
Real-time marketing was on everyone’s mind at the January meeting of Social Media Club of Dallas. Rob Garner, master of SEO and author of Search & Social: The Definitive Guide to Real-time Content...
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Pinterest Social Media Chefs Share Recipe for Success with SMCDallas
What’s the recipe for a zesty panel on the social scrapbooking application Pinterest? Take Michaels Stores, the bread and butter of the crafts world Add Kendra Scott, a jewelry maker with impressive...
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Power to the People: the Social Media Club of Dallas Blog
I have been attending Social Media Club events for several years and have just been recruited to manage the club blog. I am really enthused because I have benefitted from membership in this group and...
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Review of the Social Media Strategies Summit in Dallas
Laurie Shook and Marya Sherwin attended the Social Media Strategies Summit in Dallas last month and have graciously provided us with a review of the conference. Editor: You have attended many programs...
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‘Strategery’ vs. Strategy: Content Strategy for Social Media
Next time you’re getting ready to hit auto-share: STOP! That’s an example of Social Media ‘Strategery,’ the political term coined after the 2000 presidential debate between George W. Bush and Al Gore....
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Social Media is NOT for Everyone
If you haven’t already found a place for social media in your never-ending list of things to do, stop trying to convince yourself that you’re going to wake up at 5 a.m. and schedule Tweets – tomorrow....
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Viral Video: I’ll take viral for 4 million, please.
Every day we are bombarded by content. Millions of bytes vying for our attention: social posts, videos, photos, texts, emails… more information than we can possibly process. On YouTube alone there are...
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Adding Zing to Old Spice with Viral Video and Social Media
As Melissa Bourstom explained last week in this blog, effective social media promotional campaigns leverage the immediacy of their channels to engage target audiences with fresh, creative content....
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Stop Pushing with Social Media; Start Helping
You are in charge of driving online engagement for a brand or for your own business. That can be a daunting challenge while attempting to track the ROI of each campaign. You must know 1) The best...
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Why Smart Marketing is about Help not Hype
Effective marketing is about connecting people who want something with the right resolution for them. It involves providing them with information that serves them. Jay Baer calls that commitment to...
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Using a Facebook Community to Sell a Book – A Personal Account
I was fortunate enough to grow up in Rome Italy and attended an international school there through 9th grade. It was a defining period in my life and, since returning to the US, I have visited there...
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Happy Thanksgiving from the Social Media Club of Dallas
The post Happy Thanksgiving from the Social Media Club of Dallas appeared first on .
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3 Effective Ways Small Businesses Can Advertise on Facebook
In a Forbes article titled, “Facebook Pages Are a Bad Investment for Small Businesses“, a small business owner describes his failed attempts to use Facebook advertising to drive traffic to his website....
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Use LinkedIn to Build Business
Too many businesses don’t make use of LinkedIn to help meet company marketing goals. Whether your business is small, medium, or large, a well-defined LinkedIn company page provides a unique opportunity...
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Reflections on the Selfie
Abraham Lincoln takes a selfie, from Sparknotes.com The Oxford Dictionary made news last month when it selected #selfie as the word of the year for 2013. Queue the shopworn editorials on how the me...
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The Visual Web Always Wins: Why Photos Rule the Internet
“2014 will be the year of short form sound, sight and motion… gifs, vine and instagram videos will deliver greater viewership and higher engagement than long-form. Agencies will compete over who can...
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Texas-Sized Checklist for Facebook Marketing
In 2014 social media professionals know that it’s about more than just getting fans, engagement, or non-ROI metrics. Dennis Yu and Alex Houg of Blitzmetrics fed us from a fire hose of data, campaigns...
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